Senior Sales Manager – Power Semiconductor

Job Type: full-time

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The primary focus of this position is the development and management of growing revenue stream of UnitedSiC power semiconductor products. Successful job execution requires excellence in the total selling process of Silicon Carbide FETs and Diodes: from direct sales lead generation, territorial management, technical sales capabilities, key account management, distribution management and engaging the transfer of business to/from other countries.

Complex selling skills in the industrial electronics and automotive power components environment are also expected. The successful Sr. Sales Manager must be able to directly support customers with their questions on product specifications, product selection, reliability and quality data, and sell the system value of all UnitedSiC products. This position will be responsible for customer relationship management and will also require close collaboration with the management team, engineering personnel, applications personnel, and customer service groups.


  • Meet and exceed UnitedSiC assigned revenue on continuous growth targets.
  • Provide monthly customer activity report and revenue forecast.
  • Develop territorial and account plans to support revenue targets and consistent with management team strategies.
  • Operate remotely with responsibility for assigned customer base; the Americas. Must be self-motivated and able to manage various activities with minimal supervision.
  • Travel throughout North America and Brazil.
  • Establish strong business relationships with all relevant functional groups within customer organizations through frequent trips and teleconferences. Although primary focus will be on engineers and executives responsible for new product design, support of production, manufacturing, quality, and customer service functions within customer organizations are also essential to growing and sustaining a long-term sales stream.
  • Manage distributors and representatives to ensure sales objectives are achieved. This will include identifying potential partners and continually evaluating existing partners’ effectiveness/performance to meet their sales objectives.
  • Provide basic technical support as warranted by the customer to assist design-in developments or resolving quality inquiries.
  • Provide competitive market information to management to help drive the direction of product marketing and development.
  • Propose new product opportunities to core business teams based on customer needs. Solicit feedback on technical roadblocks to achieve design wins.
  • Maintain customer contacts and profiles (CRM).
  • Identify the SAM, TAM at target customers.
  • Discover and qualify opportunities. Move the opportunities through the design win process. Support the customer from sample through production.
  • Prioritize focus customers and opportunities to convert into significant revenue contributors.
  • New customer prospecting to increase market penetration for existing applications.



  • BSEE degree or equivalent experience identifying and understanding customers’ technical needs.
  • 8 Years semiconductor selling experience, with a Power specialty
  • Knowledge of marketing strategies and tactics, basic market research techniques, product demonstration, and sales techniques
  • Extensive travel experience with remote territorial management.
  • Excellent presentation and written communication skills
  • Strong negotiating skills
  • Strong problem-solving skills
  • Ability to gain trust and respect from customers’ managerial and technical teams,
  • Demonstrated ability to work with and influence senior management within employer and customer organizations, teamwork internally and externally
  • Self-motivator with strong drive to achieve business objectives


Author: Steve Denton