UnitedSiC Appoints VP of Sales for Asia Pacific

May 28, 2020, Princeton, New Jersey: UnitedSiC, a leading manufacturer of silicon carbide (SiC) power semiconductors has appointed Lu Wei Liu as Vice President of Sales, Asia.

With over 30 years of experience in semiconductor sales and marketing, Lu Wei joins UnitedSiC from Infineon where he held leadership roles driving growth across numerous sectors including telecommunications, automotive and renewable energy.

Yalcin Bulut, VP of Global Sales & Marketing at UnitedSiC, said: “Asia Pacific is very strategic for us and where we see a huge potential for our most advanced SiC devices. This appointment highlights the importance and increasing commitment UnitedSiC is making to Asia, as part of our aim to provide the most efficient SiC products to our customers.”

Lu Wei Liu added, “UnitedSiC has truly market-leading technology, proving that SiC is now a viable and logical alternative to silicon. I am very excited to join the team and get to work bringing its portfolio to an even wider Asia customer base.”

For more information about UnitedSiC visit the new website:

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About UnitedSiC

UnitedSiC develops innovative silicon carbide FET and diode power semiconductors that deliver the industry’s best SiC efficiency and performance for electric vehicle (EV) chargers, DC-DC converters and traction drives, as well as telecom/server power supplies variable speed motor drives and solar PV inverters.